Betsson AB is a Swedish company that offers a number of online gambling products, such as casino, poker, bingo, sports betting and scratch cards through more than 20 online gaming brands including Betsson, Betsafe and NordicBet.^[2] Betsson AB is listed on the NASDAQ Stockholm Large Cap List.^[1][3][4]

Betsson mobile casino is compatible with all smartphones and tablets, with Apple and Android users having the flexibility of downloading their own dedicated Betsson casino app. Loading times for the casino are decent, as you can skim through the 400 mobile games available on the platform. A fine feature of the Betsson mobile app is the ability to access Betsson live stream of sporting events – a handy addition that provides real value to overall service. You can also play with peace of mind, knowing that this company holds a license from the British Gambling Commission.

Corporate history[edit]

Betsson is also PCI-compatible and meets high security standards with regards to payments, even on the Betsson app. As far as the fairness of the games is concerned, Betsson uses the Random Number. If you prefer to game on the go, you can download the Betsson Casino mobile app and play 1,500+ games. Of course, you’ll also be able to bet as much or as little as you like. In addition to free-play demo games, some of our top titles have betting limits that start at €0.01. If you prefer to game on the go, you can download the Betsson Casino mobile app and play 1,500+ games. Of course, you’ll also be able to bet as much or as little as you like. In addition to free-play demo games, some of our top titles have betting limits that start at €0.01.

Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided slot machines to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with Investment AB Kinnevik, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company buys into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquires a license in Malta. In 2006, Cherryföretagen changes its name to Betsson and the traditional gaming operation in the business sector of Cherry merges into a new group, Cherryföretagen, which later shortens the name back to Cherry and launches its own online sector based in Malta.^[5] Ulrik Bengtsson stepped up as CEO of Betsson in March 2016, and took over after Pontus Lindwall, who has stayed on as chairman of the board. Ulrik Bengtsson stepped down as CEO on 09.04.2017 and was succeeded by Pontus Lindwall. As a consequence, Patric Svensk was appointed Chairman of the Board after Pontus.^[6][7][8][9]

Products[edit]

Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in Malta.^[1][10]

In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.^[11]

Mobile Apps

BetSafe released the free mobile app for App Store on May, 26 in 2016. Since then it has 25 updates.

Later in 2016, Betsafe has added Poker and Virtual Sports to their app. In new updates they have also added new games, recently played widget, personalized casino lobby and have included a navigation tab bar.

As for Android, Betsafe provides an app developed by BML Group ltd, compatible with wide range of Android devices including Samsung, Xiaomi, Motorola, Huawei, Vivo, LG, Sony, and HTC.^[12]

Betsson Sportsbook

Business acquisitions[edit]

In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing Unibet in the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.^[13][14]

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding Jackpot247, SuperCasino and Vernons to its European gaming multi-brand portfolio.^[15]

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.^[16]

Awards[edit]

Betsson received the Best Customer Service Award at the prestigious 10th Annual eGaming Review (EGR) in London. Betsson is ahead of 800 participants. For the fourth consecutive year, the Bettson Group has been the customer service winner of the year.^[17]

Data Breach[edit]

In January 2020 Jackpot247 sent emails to all of their customers advising them that they had suffered a data breach with the following message:

'We regret to inform you that Jackpot247 has suffered a security incident and some of your personal data has been revealed to an unauthorized person. We took various mitigating measures and the unauthorised person is no longer able to access your data. Rest assured that our investigations show that your credit card, payment information, password and copies of any documents sent to Jackpot247 have not been accessed and remain secure. After conducting detailed investigations into the incident, we can confirm that the unauthorised person has been able to access your username and name, email address, telephone number, residential address, date of registration and some internal activity classifications that are not of relevance to the unauthorized person.

It is our duty to report this data breach to you and inform you what data has been compromised.'

Users were advised to reset passwords and be wary of phishing emails being received.^[18]

References[edit]

1. ^ ^abc'2015 Annual Report'(PDF). Betsson AB. Archived from the original(PDF) on 8 May 2016. Retrieved 6 April 2016.
2. ^'About Betsson Group'. www.betssongroup.com. Retrieved 2017-06-17.
3. ^'Koncernstruktur - Betsson AB'. Solid Info. Retrieved 5 August 2014.
4. ^'About Us'. Betsson. Retrieved 5 August 2014.
5. ^http://cherry.se/en/cherrys-history/%7C Cherry. Retrieved 7 April 2017
6. ^'BETSSON AB - Grunddata' (in Swedish). Solid Info. Retrieved 5 August 2014. Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
7. ^'History'. Betsson. Archived from the original on 2014-09-14. Retrieved 5 August 2014.
8. ^'Betsson - superaktien som stigit över 11 000 procent' (in Swedish). Svenska Dagbladet. Retrieved 5 August 2014.
9. ^'Tar hem spelet' (in Swedish). Affärsvärlden. Archived from the original on 8 August 2014. Retrieved 5 August 2014.
10. ^'Om Betsson' (in Swedish). Betsson AB. Retrieved 6 April 2016.
11. ^'Betsson signs deal to integrate daily fantasy sports platform'. BestBettingSites.uk. 27 November 2017. Retrieved 27 November 2017.
12. ^'Betsafe Casino Mobile App Review'. JackMobileCasinos. 2019-01-26. Retrieved 2020-06-24.
13. ^'Annual Report 2011'(PDF). Betsson AB. Archived from the original(PDF) on 2 April 2015. Retrieved 5 August 2014.
14. ^'Betsson i ledande roll' (in Swedish). Dagens Nyheter. Retrieved 5 August 2014.
15. ^'Betsson completes £26 million acquisition of NetPlay TV'. SBC News. 2017-03-31. Retrieved 2017-06-17.
16. ^'GiG strikes deal to offload B2C assets to Betsson'. iGaming Business. February 14, 2020.
17. ^Karpenko, Andy. 'Betsson reseña'. revizorro.org (in Spanish).
18. ^'Jackpot247 Suffers Data Breach'. Casino Listings Online. 21 January 2020. Retrieved 29 January 2020.

External links[edit]

• Betsson AB Corporate information

Betsson Casino and Sportsbook lives up to its stellar reputation with a robust selection of casino games and sports betting markets, which are further enhanced by the world’s largest pool of online poker players. Every real-money bet you place contributes to the Betsson Rewards program, and as a member, you’ll receive personalized promotional offers that go beyond the multiple welcome bonuses. Overall, Betsson is the best of the best.

General Information

Betsson is one of the oldest and most well-known betting sites in the world. Since 2001, this brand has stayed on the cutting edge of gaming. Betsson was one of the first to offer a mobile-friendly platform, Live Dealer games, and all the major betting types in one place.

This is also one of the only places that have web-based online poker, which means you don’t need to download the platform to play.

Betsson has won all the major gaming awards since launching over two decades ago. And they continue to lead the industry in popularity, accessibility, and innovation. If you choose to join, you’ll have access to all the current options that make them a top-tier choice as well as all the other additions they’ll roll out throughout the year and beyond.

At many online casinos, you join for the welcome bonus, try out a few games, cash out, and never go back. But Betsson is the type of site with long-term players, who stay because they’re consistently rewarded for their membership.

Security and Regulation

Betsson is licensed and regulated by Malta Gaming Authority (MGA), which licenses some of the most trusted international casinos and sportsbooks. The MGA performs strict oversight and enforces regulations on all their licensees.

Betsson also boasts the highly coveted eCOGRA seal of approval, which ensures all the games are fair and pay out exactly as listed. Further, their certification from The Global Gaming Guidance (G4), which means all their employees are trained on responsible gaming, which includes spotting problem gambling to protect their players.

Betsson also keeps all player funds in a separate bank account. That means they can’t use those funds at all, and all members will receive their bankroll if they were to go out of business.

Mobile Apps

Betsson is available via mobile app for iOS and Android devices. You can find most of the same casino games as well as all the sports betting action. All Live Dealer rooms are also available via both mobile apps. However, online poker is not available on the Betsson app.

For iOS users, you can download the Betsson app directly from the App Store if you’re in a country where it’s available. If not, you’ll be blocked from accessing it in the App Store.

For Android users, you’ll need to download the app directly from the Betsson website. If you visit the site on your Android device, there should be a pop up that prompts the download. They also have a direct link to both the Android and iOS apps in the bottom right of the homepage.

Sports Betting

Betsson has too many sports sponsorships to list here, including the Swedish Hockey League as well as division 1 Peruvian football. This is a brand totally immersed in world sports, with lines on every major league on the planet.

Betsson Uk

Because they’re available in many different countries, they have incredible competition. But that’s a good thing for sports bettors. You’ll find highly competitive odds at Betsson, including exclusive offers on popular parlay combinations.

Betsson’s sports betting promotions, particularly odds boosters, surround the most-watched sporting events, such as the Champions League final, the Super Bowl, the Olympics, and the World Cup. But you can always find creative lines on all the events across the board.

On top of the traditional team and individual sports, including MMA and boxing, you can also bet on a wide range of esports. Betsson has a popular horse betting section as well if you enjoy pari-mutuel wagering.

Casino Games

Betsson may be best known as an online sportsbook due to its sponsorships of so many sports teams and leagues, but their casino is arguably even more impressive.

You can find thousands of different slots at Betsson, including jackpot games with over £12 million progressives. You can also navigate the slots options easily on the desktop and mobile version of the site using the helpful filter options. If you prefer one gaming studio, you can organize the options to include just their games. And Betsson houses all the major studios, such as MicroGaming, NetEnt, Pragmatic Play, and RedTiger.

If you play the slots, you should check the “Betsson Exclusives” section, which features dozens of games you can only find on their site.

If you play the table games, you have tons of options in that category as well. On top of digital blackjack, roulette, baccarat, and casino poker, you can play Live Dealer games with real-life dealers at physical tables.

Poker

Betsson Poker has two standout qualities that set it apart as one of the best options in multiplayer online poker.

First, Betsson has one of the largest userbases of over 18 million players. That means you can always find a game that fits your budget, and the tournaments can reach the millions every week. Whether you’re a high-roller or a budget player, you can find ring games, sit and go tournaments, and multi-table tournaments that fit your style.

Second, Betsson Poker doesn’t require you to download the platform like most other online poker providers. While you can download the software to your Apple or Windows computer, you can simply play poker directly on the website by logging in to your account.

Opening an Account

When you’re ready to join Betsson, you can sign up via mobile or desktop in just a few easy steps. You’ll need to provide your email address and set a password, and provide your basic personal information like name and address. You’ll also have to select one of ten currencies that you plan to use, but you can switch that later on if you prefer.

One of the best features of the signup process at Betsson is the ability to set a daily, weekly, or monthly deposit limit to prevent problem gaming. This is part of their commitment to responsible gaming, and it’s a lot easier than reaching out to their customer service like most other online casinos require.

Deposits and Withdrawals

The deposit methods at Betsson include: Debit/Credit Card, Wire Transfer, Online Bank Transfer, Paysafecard, Skrill, PayPal, Neteller, EntroPay, Sofortuberweisung, EcoPayz, Trustly, Interac, MuchBetter.

However, the deposit methods can vary depending on your location. Reach out to their customer support if you want to make sure they accept your preferred method.

The withdrawal methods at Betsson include: Debit/Credit Card, Wire Transfer, Online Bank Transfer, Skrill, PayPal, Neteller, EntroPay, EcoPayz, Interac, MuchBetter.

Again, the cashout options at Betsson can vary based on where you are, but most locations have all of the above as options.

VIP

When you create an account, you’re automatically enrolled in the Betsson VIP Club. When you bet using real money (versus bonus money or demo credits), you earn points that can be cashed in for cash and other prizes.

The more points you earn, the higher you climb the VIP ladder as well. The better your level, the better your player benefits, such as higher promotional offers.

While you start at bronze, active players can reach silver and gold level. And if you’re a major bettor at Betsson, you can receive an invitation to the more exclusive levels. However, you have to continue playing at the same rate to maintain your VIP level.

Customer Support

The Betsson customer support is available 24-7-365 via phone, online chat, and email. Most high-quality online casinos and sportsbooks offer 24-7 support, but very few offer phone support at all much less all day, every day. The wait time is rarely more than a few minutes as well.

Promotions and Bonuses

Betsson offers a wide range of promotions, and there’s usually a new offer every month or so, especially in the sports betting category.

For the casino, you can double your first deposit up to £100 plus 101 free spins on Random Winner Triple Play, an exclusive slot. But make sure to read the terms and conditions first. You have to play through the deposit plus bonus amount 35x within 30 days before you can withdraw.

For the sportsbook, new players can receive a 100% deposit bonus up to £100 plus a £10 free bet. Again, terms and conditions apply, including playthrough requirements and minimum odds.

It’s always a good idea to check the Betsson promotions section on a regular basis. From the prize pool tournaments to the odds boosters, there’s likely something of interest.

Betsson Casino App Login

Conclusion

Betsson’s worldwide reputation for gaming excellence extends across all of their betting categories. They offer a huge number of casino games with massive jackpots, a giant sports betting market, Live Dealer rooms, and multiplayer poker, all in one place. And if you ever have an issue, the Betsson customer support is always available via your preferred communication method.

With total confidence, we recommend the Betsson Casino and Sportsbook for all types of bettors no matter where they’re located in the world.